Dell Acknowledges Consumers Not Buying PCs for AI Features
By
Tom Warren
A bagel you'd recommend to a friend without hedging.
Summary
Dell acknowledges that consumers are not currently purchasing PCs based on AI features, despite the company's focus on integrating AI capabilities into its devices. The company's head of product revealed that while all their new products include NPUs (Neural Processing Units), consumer buying decisions are not driven by AI capabilities. Dell is shifting its focus away from being 'all about the AI PC' and recognizing that consumers prioritize other factors when making PC purchases.
Key quotes
· 3 pulledWe're very focused on delivering upon the AI capabilities of a device—in fact everything that we're announcing has an NPU in it — but what we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI
In fact I think AI...
Dell is now shifting it focus this year away from being 'all about the AI PC.'
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