David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund
General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.
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David Beckham-Backed IM8 Secures Up To $1 Billion In Non-Dilutive Funding
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General Catalyst Commits $1B to David Beckham’s IM8 Supplement Brand
IM8 is being hailed as the fastest-growing premium supplement brand ever recorded, reaching approximately $17 million in monthly revenue
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