Danish Road Safety Council launches campaign targeting cannabis-impaired driving among young drivers

Summary

The Danish Road Safety Council has launched a new campaign targeting drug driving, particularly cannabis-impaired driving among young people aged 17-24. The campaign, created with creative agency Worth Your While, uses animated films and rolling papers designed like Danish driving licenses to raise awareness. Data shows roughly a third of serious or fatal drug-related traffic accidents involve young drivers in this age group, and awareness of the dangers of drug driving remains dangerously low compared to drink driving.