D&AD Introduces Special Handcrafted Pencil Award for Shift Programme Sponsors
By
Abbey Bamford
Right out the toaster. Reliable, with some real depth.
Summary
D&AD has launched a new handcrafted Pencil award specifically designed to recognize brands that sponsor its Shift programme, which supports self-taught creatives from non-traditional backgrounds. The award, created by Grey Brazil, features intentionally rough and uneven edges to symbolize the unconventional paths of participants, serving as a tangible recognition of corporate investment in emerging talent.
Key quotes
· 4 pulledThe Pencil is intentionally rougher than the polished versions awarded each year at the D&AD Awards
Its uneven edges and hand-sharpened form are intentional, designed to mirror the unconventional paths many Shift participants have taken
The award serves as a tangible symbol of sponsorship, highlighting the value of investing in emerging talent from non-traditional backgrounds
Conceived and hand-carved by Grey Brazil, the award celebrates the brands supporting its global Shift programme for self-taught creatives
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