D8 and James Cropper Launch Coloursource: Britain's Last Coloured Paper Mill Introduces New Range
By
Katy Cowan
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
Creative agency D8 collaborated with paper manufacturer James Cropper to launch Coloursource, a new range of 50 coloured papers. The campaign celebrates Britain's last coloured paper mill and features handcrafted photography by Susan Castillo, who created striking images using only paper, fishing wire, and traditional techniques without any AI or CGI.
Key quotes
· 4 pulledWorking closely with its in-house marketing team, D8 aimed to capture the beauty and integrity of a traditional craft that has endured for nearly 180 years.
They invited photographer Susan Castillo to build a striking set of campaign images using nothing more than paper, fishing wire and extraordinary patience.
No AI. No CGI. Every curve and shadow was meticulously created in a studio using a camera, basic equipment and specialised lighting.
The campaign for James Cropper celebrates the last coloured paper mill in Britain.
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