International study finds 80% of influencers fail to disclose commercial content properly
By
EP
Summary
An international study by ICPEN, involving Spain's Ministry of Consumer Affairs and 20 other countries, found that 4 out of 5 influencers fail to properly identify the commercial nature of their content. The analysis monitored 228 content creators (85% real people, 15% AI-generated synthetic characters) to assess compliance with consumer protection regulations in the digital environment.
Source
bskyInternational study finds 80% of influencers fail to disclose commercial content properly20minutos.esKey quotes
· 3 pulledCuatro de cada cinco 'influencers' no identifica de manera correcta el carácter comercial del contenido que publican
Este estudio, en el que ha participado el Ministerio de Consumo junto a otros 21 países, ha sido realizado por la Red de cumplimiento normativo y protección de los consumidores (ICPEN)
El barrido ha monitorizado la actividad tanto de influencers tradicionales como de personajes sintéticos de apariencia
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