Creative Boom community shares mixed emotions about 2026: from cautious optimism to exhaustion
By
Tom May
Baker's choice. Dense with flavour, light on filler.
Summary
Creative Boom surveyed their community (via The Studio network) about how they're feeling about 2026 so far. The responses range from cautious optimism to complete exhaustion, reflecting the emotional reality of creatives navigating the post-holiday winter period. The article captures the collective mood of the creative industry as February sets in and the year ahead comes into clearer focus.
Key quotes
· 3 pulledFebruary has arrived with its characteristic grey skies and stubbornly short days.
The new year optimism has well and truly faded, replaced by the reality of winter's darkest stretch.
For many creatives, it's also when the real truth about how this year is shaping up becomes unavoidable.
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