February 2025 creative industry round-up: major hires, acquisitions, and agency launches signal sector-wide restructuring
By
Tom May
Sesame, salt, and substance. A flagship bake.
Summary
A monthly round-up of significant hires, promotions, partnerships, acquisitions, and agency launches across the creative industry in February. The article highlights a generational shift in institutional appointments, a surge in earned media, and social-native agencies being acquired by larger firms. It paints a picture of an industry quietly restructuring itself with new leaders, new practices, and new market expansions.
Key quotes
· 4 pulledFrom institutional appointments that signal generational shift to a flurry of acquisitions, agency launches and studio moves, this month's Booms & Shakes is heavy with stories that matter (plus a few that are simply fun to know about).
Look beneath the headlines, and a pattern emerges. Earned media is having a moment.
Social-native agencies are being snapped up by bigger networks.
New leaders, new practices, new cities… and a sense the creative industry is quietly rewiring itself for what comes next.
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