Creative Agency Creates Car Upholstered with Human-like Skin That Reddens in Sun to Raise UV Awareness
By
Rima Sabina Aouf
Pulled from the oven just right. Trustworthy, fact-dense, deeply satisfying.
Summary
Australian creative agency TBWA\Eleven collaborated with creature effects designers Odd Studio to create the 'Sunburnt Car,' a vehicle upholstered with realistic silicone human-like skin that reddens when exposed to UV light. The installation aims to raise awareness about the dangers of UV exposure while driving, particularly in Australia where skin cancer rates are high. The project uses color-changing silicone technology to simulate sunburn, creating an unsettling visual metaphor to encourage sun protection habits among drivers.
Key quotes
· 4 pulledAustralian creative agency TBWA\Eleven and creature effects designers Odd Studio have upholstered a car in human-like skin that reddens in the sun, aiming to raise awareness about the dangers of UV exposure while driving.
Designed to look uncannily realistic, the Sunburnt Car features a dashboard, interior panelling and seats crafted from silicone 'skin' with colour-changing technology.
The project aims to highlight the often-overlooked risk of UV exposure while driving, particularly in Australia which has one of the highest rates of skin cancer in the world.
The unsettling visual of a car 'sunburning' serves as a powerful metaphor to encourage drivers to adopt better sun protection habits.
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