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Create a user profile and track website activity in Klaviyo using server Google Tag Manager

4y ago

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StapeCreate a user profile and track website activity in Klaviyo using server Google Tag Managerstape.io
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Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.

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