Court Upholds Restraining Order Blocking OpenAI and Jony Ive from Using "io" Name in Trademark Dispute
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Summary
A U.S. appeals court has upheld a temporary restraining order preventing OpenAI and Jony Ive's hardware venture from using the name "io" for their products, following a trademark dispute with AI audio startup iyO. The startup sued OpenAI, arguing the "io" branding was too similar to its own name and related to similar AI-driven hardware products. Court filings revealed Ive and Sam Altman chose the name io in mid-2023, and iyO's CEO approached Altman in early 2025 seeking resolution before the lawsuit was filed.
Key quotes
· 3 pulledA U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name 'io' for products similar to those planned by AI audio startup iyO
iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned 'io' branding was too close to its own name and related to similar AI-driven hardware
Court filings later showed that Ive and Sam Altman chose the name io in mid-2023, and that iyO CEO Jason Rugolo had approached Altman in early 2025 seeking
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