Costco gets you (to open your wallet)

Costco is more than just a warehouse filled with affordable staples. It’s a company with a rabid fanbase and devoted employees. Just ask someone proudly sporting a Kirkland-brand sweatshirt. Every workplace and store would like this level of devotion. But how does Costco do it? Journalist Ben Ryder Howe explains. We can only make Seattle Now because listeners support us. You have the power! Make the show happen by making a gift to KUOW: And we want to hear from you! Follow us on Instagram at SeattleNowPod, or leave us feedback online: See omnystudio.com/listener for privacy information.