Contagious Creates Brand Identity for FEDDIE, a Women-Powered Norwegian Island Distillery
By
Katy Cowan
A bagel you'd recommend to a friend without hedging.
Summary
Contagious, a Scottish creative studio, has created the brand identity for FEDDIE, a new Norwegian island distillery on Fedje that aims to disrupt the traditional spirits industry. The distillery is powered by women investors and focuses on sustainability with recycled glass bottles, rejecting the typical ornate packaging and clichés of the drinks sector. The brand represents a feminist movement in the spirits industry, emphasizing purpose-driven production and community involvement.
Key quotes
· 5 pulledNo ornate stoppers, no woodcut illustrations, no faux signatures, or superfluous outer packaging
FEDDIE promises to be more than just a distillery, it's also a movement
One that is aiming to disrupt a drinks sector often overflowing with cliches and an awful lot of heavy detail
bottled with purpose
powered by women
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