Creative Agency Uses Folklore-Inspired Chapbook Format for B Corp Impact Report
By
Tom May
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
A Bristol-based creative agency called Something Familiar created an innovative B Corp impact report titled 'Rituals for Good' that uses 18th-century folklore and chapbook aesthetics to address skepticism about B Corp certification. Instead of traditional corporate reporting, they transformed their mandatory impact reporting into a creative, folklore-inspired format complete with woodcuts and purposeful mischief, aiming to reclaim belief in sustainability certifications in the face of widespread cynicism about greenwashing and purpose-led marketing.
Key quotes
· 4 pulledThere's a particular kind of eye-roll that happens when someone mentions their company's B Corp certification.
The result is Rituals for Good, a folklore-inspired report that treats B Corp certification like an old wives' tale.
Something Familiar transforms mandatory impact reporting into an 18th-century chapbook, complete with devils, woodcuts and purposeful mischief.
Not to dismiss it, but to reclaim the power of belief in the face of cynicism.
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