Confectionery’s innovation dilemma: Doing more with less

The M&S pistachio sandwich: Are we mistaking hype for innovation?

Mondelez State of Snacking: The impossible innovation brief

Consumer expectations are reshaping snack innovation as manufacturers balance protein, sugar reduction, clean labels, sustainability and aff

Is Niche Dining Fashion’s Next Frontier?

Keen to appease shifting consumer demands, brands

Rolling Preferences: Generational Drivers of Food-Truck Patronage and Small Business Strategy

The paper develops strategy-relevant considerations for food-truck entrepreneurs, highlighting how generational differences may shape menu d

Advancing Small Business Strategy in Turbulent Times: Capabilities, Ethical AI, Customer Retention, Brand Trust, Workplace Culture, and Trade Policy Uncertainty

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Marketers embrace AI for media buying but remain cautious about brand-building creative

Marketers are embracing AI for efficiency and brainstorming, but are more cautious when it comes to consumer-facing creative and brand voice