Claire's is betting Gen Alpha wants creators, not celebrities

Claire's is reinventing the mall staple for a generation raised on Roblox and YouTube. For millennials, a trip to Claire's was practically a rite of passage. It was where ears were pierced, friendship necklaces were split in half, and every trip to the mall somehow ended with an armful of glittery accessories you probably didn't need but absolutely had to have. Long before "girlhood" …