Chipotle Partners With Riot Games for 2XKO In-Game Event and Fresh Fit Bundle
By
Gavin Sheehan
Hot, fresh, and worth queueing round the block for.
Summary
Chipotle has partnered with Riot Games for a new promotional activation in the fighting game 2XKO. The collaboration includes a global in-game event tied to the fast food chain, as well as a Fresh Fit Bundle that players can unlock by linking their Chipotle mobile app to the game. The activation blends fast food rewards with gaming cosmetics.
Key quotes
· 3 pulledChipotle confirmed they have partnered with Riot Games for an all-new activation around the game 2XKO.
The company will have a new global event happening in the game tied to the fast food franchise, as well as a Fresh Fit Bundle you can get in the game to add to your character.
But you're going to be doing a bit of linking between the title and the restaurant's mobile app to make some of
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