Xiaomi, Oppo, Vivo cut 2026 smartphone shipment targets by up to 30% amid rising costs and component shortages
By
Staff Writer
Summary
Major Chinese smartphone makers Xiaomi, Oppo, and Vivo have informed suppliers of further shipment target cuts for 2026, with some brands reducing outlooks by up to 30%. The cuts are driven by rising costs and unprecedented component shortages that continue to pressure the market, according to sources briefed on the matter.
Source
bskyXiaomi, Oppo, Vivo cut 2026 smartphone shipment targets by up to 30% amid rising costs and component shortagesasia.nikkei.comKey quotes
· 2 pulledMajor Chinese smartphone makers including Xiaomi, Oppo and Vivo have told suppliers they will again cut shipment targets for this year -- some by up to 30%
Rising costs and unprecedented component shortages continue to weigh heavily on the market
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