Cheil SWA launches Global Capability Center in India to strengthen global digital delivery

New Delhi: Cheil SWA Group today announced the launch of the Cheil Global Capability Center (GCC) under the auspices of Experience Commerce. The GCC will serve as a dedicated offshore hub for technology, data, CRM and digital operations, bringing together specialised capabilities under a unified framework to support global clients at scale. The launch is a first milestone for Cheil SWA Group, timed perfectly as the agency embarks on its scale-up journey, the company said. The agency will focus on serving offshore clients, particularly enterprises in the US, Europe, the Middle East, and APAC seeking high-quality Data, Technology, and Digital offshore capabilities in India. India’s GCC market is expanding, with the country being home to a large pool of technology and digital talent, which ensures ease of transition & faster ramp-up. The diversity of India’s talent base significantly reduces time to hire and onboard top professionals. This, combined with the ease of scaling operations and a thriving start-up ecosystem that facilitates strategic partnerships, makes it the perfect moment for GCC transformation. Sungkyoon Kim, President and CEO of the Cheil SWA group, said, “The launch of the Cheil Global Capability Center represents a significant step in strengthening our global delivery ecosystem and reinforces our commitment to Indian market. This strategic evolution positions us to better serve offshore clients who are increasingly looking to India for world-class digital and marketing expertise. The Indian market offers an unparalleled combination of scale, talent depth, and innovation velocity. With GCC, we can deliver more integrated, efficient, and impactful marketing services that drive measurable business outcomes for our global partners.”