OpenAI to launch conversion-optimized ChatGPT ads on June 5 as US programmatic CPMs rise 34%
By
Luis Rijo
Front-window bakery material. Catches the eye, delivers the goods.
Summary
OpenAI is launching conversion-optimized ChatGPT advertising campaigns starting June 5, with beta advertisers notified on May 30. The ads require at least one active conversion event. Meanwhile, US programmatic CPMs have surged 34% year-over-year. The article also notes Google CEO Pichai admitting Google Search has become too opinionated, tying into broader shifts in digital advertising's performance channel control and measurement infrastructure.
Key quotes
· 3 pulledThe date June 5 now carries specific technical weight.
Beta advertisers notified by OpenAI on May 30 learned that conversion-optimized ChatGPT campaigns will begin rolling out that day.
Any account lacking at least one active conversion event flowing through...
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