CAPIs Won't Solve CTV's Outcomes Problem Until Another Key Issue Is Fixed
Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?
Read the full articleYou might also wanna read
CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But st
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Top CTV Ad Intelligence Tools for 2026
CTV ad intelligence tools let you see what’s actually happening in connected TV advertising, whether that’s the ads competitors are running
Bigdatr Launches CTV Tool For Marketers To Monitor Competitor Ad Spend
Bigdatr launches this new CTV tool. Which, for the sake of appearances, we're pretending to understand.
Google announces multiple advertising measurement changes affecting CTV reach, IP data, and lead tracking
Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major acco
ppc.land·1mo ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.