Adidas and Oasis Collaboration Wins Cannes Lions Entertainment Grand Prix
By
Todd Spangler
Summary
The 2026 Cannes Lions International Festival of Creativity awarded the Grand Prix in the Entertainment Lions category to Adidas for its "Original Forever" campaign, a collaboration with English band Oasis. Created by New York agency Johannes Leonardo and Adidas London, the campaign won top honors out of 656 total entries. The Entertainment Lions award celebrates branded content that becomes part of culture.
Source
VarietyAdidas and Oasis Collaboration Wins Cannes Lions Entertainment Grand Prixvariety.comKey quotes
· 2 pulledThe festival's Entertainment Lions award celebrates 'creativity that turns branded content into culture.'
From 656 total entries, the jury awarded the Grand Prix to Adidas for 'Original Forever,' by New York agency Johannes Leonardo and Adidas London.
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