California launches one-click data broker opt-out tool; journalists seek public help to test compliance
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By Colin Lecher and Mohamed Al Elew
Summary
California has introduced a new tool allowing residents to tell data brokers to stop collecting their personal data with a single click. Journalists from CalMatters and The Markup are investigating whether data brokers will actually comply with these requests, and they are asking the public to help test and track the effectiveness of this new state data protection mechanism.
Source
bskyCalifornia launches one-click data broker opt-out tool; journalists seek public help to test compliancethemarkup.orgKey quotes
· 3 pulledOur names are Colin and Mohamed, and we're both journalists at CalMatters and The Markup.
If you haven't heard yet, California is offering a new way for people to protect their data — and we want your help tracking its rollout and effectiveness.
Data brokers are largely unknown companies that make a business out of collecting often-sensitive data on consumers.
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