California Law Requires Streaming Services to Equalize Commercial and Program Volume
By
c420
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Summary
California has passed a new law (SB 576) that requires streaming services like Netflix and Hulu to maintain consistent volume levels between programming and commercials, preventing loud advertisements from disrupting viewers. The legislation was inspired by a legislative director's complaint about loud streaming commercials waking his infant daughter. Governor Gavin Newsom stated the law addresses Californians' concerns about commercial volume disruptions. Given California's significant influence in the entertainment industry, this law could potentially set a national standard for streaming platforms.
Key quotes
· 4 pulled"We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program," Newsom said in a statement.
"California is dialing down this inconvenience across streaming platforms."
"This bill was inspired by baby Samantha and every exhausted parent who's finally got their baby to sleep only to be jolted awake by a blaring commercial."
State Sen. Tom Umberg, the Orange County Democrat who authored SB 576, said the idea was inspired by his legislative director, Zach Keller, who complained that loud streaming commercials were waking up his infant daughter, Samantha.
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