California DMV Rules Tesla's 'Autopilot' and 'Full Self-Driving' Marketing Violates State Law
By
Robert Hart
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
California's DMV has adopted an administrative judge's ruling that Tesla's use of terms like 'Autopilot' and 'Full Self-Driving' for its driver assist systems is misleading and violates state law. The agency ordered a 30-day suspension of Tesla's license to sell cars in California if the company doesn't address marketing concerns around these terms. This represents a significant regulatory challenge for Tesla in its largest US market.
Key quotes
· 4 pulledTesla's use of terms like 'Autopilot' and 'Full Self-Driving' to describe its advanced driver assist systems 'is misleading and violates state law.'
The DMV said Tesla could be temporarily locked out of its biggest US market if it doesn't change deceptive marketing that exaggerates the self-driving capabilities of its cars.
The agency ordered a 30-day suspension of Tesla's license to sell cars in the state if Tesla does not fix marketing concerns surrounding the term 'Autopilot'.
California's DMV adopted the findings of an administrative judge and ordered Elon Musk's Tesla to rename 'Autopilot' or face a 30-day sales suspension in the state.
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