California bill targets personalized pricing based on consumer data; businesses warn of impact on loyalty programs
Assembly Bill 2564 targets individualized prices from tracking data; supporters cite transparency, opponents warn it could burden loyalty programs.
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The bill is expected to blanket-ban companies and startups from selling people's precise location data across the state.
Massachusetts lawmakers pass Consumer Data Privacy Act banning sale of precise location data
The bill is expected to blanket-ban companies and startups from selling people's precise location data across the state.

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