Zee Entertainment Secures Exclusive Bundesliga Broadcast Rights in India for Five Years
By
Naman Ramachandran
Summary
Zee Entertainment Enterprises has secured exclusive broadcast and digital rights to the Bundesliga, Germany's top soccer league, for India in a five-year deal starting with the 2026–27 season. The rights cover live matches, highlights, and dedicated programming on Zee's streaming platform Zee5 and its Unite8 Sports television channels. This deal builds on Zee's earlier FIFA World Cup rights agreement, strengthening its position in soccer broadcasting in India.
Source
Key quotes
· 4 pulledExclusive broadcast and digital rights to Bundesliga, Germany's top-flight soccer league, in India have landed at Zee Entertainment Enterprises in a five-year deal.
Coverage begins with the 2026–27 season on Zee's streaming platform Zee5 and its Unite8 Sports television channels.
The agreement gives Indian audiences access to live Bundesliga matches, highlights, and dedicated shoulder programming across both platforms.
The deal builds on Zee's earlier deal with FIFA for the ongoing soccer World Cup, which had already placed the company among the leading holders of the sport's rights
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