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Bullseye- Luke Littler is Successful in Securing a Facial Trade Mark Registration

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From the article

In March 2026 the darts phenomenon and reigning World Champion, Luke Littler, applied to the UK Intellectual Property Office (IPO) to register his face as a trade mark in the UK across a variety of different categories [From the Oche to the IPO: can a face function as a trade mark?
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