Broadway's 'Two Strangers (Carry a Cake Across New York)' Uses Taylor Swift Publicity Tactic
By
Greg Evans
Summary
A British musical import titled "Two Strangers (Carry a Cake Across New York)" has arrived on Broadway to strong reviews but is using a playful publicity tactic involving Taylor Swift to boost ticket sales. The musical, by Jim Barne & Kit Buchan, stars Sam Tutty and Christiani Pitts as an English man and an American woman who meet at a wedding where his father is marrying her sister. The article notes the show is borrowing some Swift-related publicity to increase visibility.
Source
DeadlineBroadway's 'Two Strangers (Carry a Cake Across New York)' Uses Taylor Swift Publicity Tacticdeadline.comKey quotes
· 3 pulledBroadway's Two Strangers (Carry a Cake Across New York), a British musical import that got terrific reviews but could always use some help in enticing ticket-buyers
has landed on a light-hearted, if not truly light-fingered, bit of coattail publicity-riding to boost its own visibility
Taylor Swift probably won't mind.
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