Brave browser introduces $60/year Premium subscription to remove ads from new tab page
By
Simon Batt
Summary
The article criticizes Brave browser for introducing a $60/year "Premium" subscription that removes ads from its sponsored start page and unlocks additional features like a VPN and AI assistant. The author argues that Brave is charging users to remove features (ads) that the company itself added to the browser, framing this as a questionable monetization strategy. The piece highlights that Brave's core value proposition was privacy and ad-blocking, but now the company is creating problems (ads on the new tab page) and charging users to solve them. The article also notes that Brave's CEO previously criticized other browsers for similar monetization tactics.
Source
bskyBrave browser introduces $60/year Premium subscription to remove ads from new tab pagexda-developers.comKey quotes
· 3 pulledBrave is charging $60 a year to remove features it added in the first place.
Brave's new tab page used to be clean and simple. Now it's full of sponsored content and ads.
The company that built its reputation on blocking ads is now in the business of selling ad removal subscriptions.
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