'Minions & Monsters' Leads Box Office but Opens to Franchise-Low $36 Million Over Holiday Weekend
By
Rebecca Rubin
Summary
"Minions & Monsters," the latest installment in the Despicable Me franchise, led the Fourth of July weekend box office but significantly underperformed, earning $36 million over the Friday-to-Monday period and $61 million since its Wednesday opening — far below the projected $80 million five-day target. The film's opening ranks as the lowest start in the franchise's history, signaling potential franchise fatigue for the once-dominant Minions brand.
Source
Variety'Minions & Monsters' Leads Box Office but Opens to Franchise-Low $36 Million Over Holiday Weekendvariety.comKey quotes
· 3 pulled'Minions & Monsters' opened way behind projections with $36 million from 4,243 North American locations between Friday and Monday and $61 million since Wednesday.
Heading into the weekend, 'Minions & Monsters' was aiming for $80 million over the five-day frame.
Initial sales are a huge drop from its predecessors and rank as the lowest start in the franchise.
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