Tech giants Microsoft and Apple adopt cartoon mascots to soften brand image
By
Chris Marshall
Summary
Tech giants Microsoft, Apple, and Google are adopting cartoon mascots (Microsoft's "Mico" and Apple's "Little Finder Guy") as a branding strategy to appear more human, friendly, and approachable. Experts note this is a deliberate tactic to build stronger emotional connections with customers and soften the image of powerful corporations.
Source
bskyTech giants Microsoft and Apple adopt cartoon mascots to soften brand imagebbc.comKey quotes
· 3 pulledMicrosoft says its Mico character is 'expressive, customizable and warm'
Experts say the tactic is often used to make a brand seem more human and friendly
The goal is to build a stronger connection with customers
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