Pizza Hut launches 'Vertical Pizza Box' marketing campaign on London streets
By
Katy Cowan
Crackles when you bite it. Shows the baker did the work.
Summary
Pizza Hut has launched a "Vertical Pizza Box" on London's streets, designed by Iris to spark engagement and debate. The article reflects on Pizza Hut's nostalgic history in the UK since the 1990s, contrasting its past popularity with recent closures, while introducing this new marketing campaign that invites people to spot, share, and discuss the unconventional pizza box design.
Key quotes
· 3 pulledAre you old enough to remember when Pizza Hut first made its mark in the UK?
The American chain might as well have been a space rocket landing when it became a fixture of out-of-town leisure parks in the '90s
Designed by Iris to fuel participation, the campaign invites us to spot it, share it and debate how it could even work.
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