Bee Better Certified Simplifies Seal Licensing by Bringing Program In-House

Bee Better Certified Simplifies Seal Licensing by Bringing Program In-House deborah.seiler Wed, 02/25/2026 - 16:50 2 minute estimated read time Portland, Ore.; February 19, 2026 —Bee Better Certified®, a third-party verified eco-label by the Xerces Society for Invertebrate Conservation that certifies farms for pollinator and biodiversity conservation, announced today that licensing for the Bee Better seal on product packaging is now managed directly by the Bee Better team. Effective January 1, 2026, the licensing program has officially been brought in-house, creating a more streamlined, cost-effective process for certified growers and the brands that source from them. By eliminating the need for a third-party licensing partner, Bee Better Certified is able to offer reduced licensing fees and a simpler licensing experience for growers and brands. Licensees will now work directly with the Bee Better team, ensuring clearer guidance, faster communication, and a more efficient path from certification to on-pack use—while increasing the visibility of verified pollinator-friendly practices at the shelf. “This change reflects our commitment to making pollinator protection more accessible and more visible across the food system,” said Cameron Newell, Program Manager for Bee Better Certified. “Using the Bee Better seal on packaging is a powerful way for growers and brands to show their commitment to pollinator-friendly farming. When shoppers see the seal, they know the product supports healthy ecosystems and responsible agricultural practices.” As retailers continue to adopt and strengthen pollinator and Integrated Pest Management (IPM) sourcing requirements, the Bee Better seal offers a credible, third-party verified way for brands to communicate their commitment at the point of purchase. On-pack use of the seal helps reinforce trust, supports retailer compliance, and connects shoppers with farms that are actively protecting pollinators and biodiversity. Growers and brands interested in licensing the Bee Better seal or learning more about the updated process are encouraged to contact the Bee Better Certified team directly at [email protected] . ### About Bee Better Certified® Bee Better Certified, a program of The Xerces Society, is a leading third-party verified eco-label that certifies farms for pollinator and biodiversity conservation. The program promotes and verifies agricultural practices that support pollinators, protect ecosystems, and foster long-term agricultural resilience through rigorous, science-based standards. Bee Better Certified works across the supply chain to help growers, brands, and retailers meet pollinator protection goals while providing shoppers with confidence that certified products support pollinator-friendly farming. For more information, please visit beebettercertified.org . Authors Rosemary Quinn Bee Better Certified Program Technical Specialist Rosemary Quinn joined Xerces in 2024. Originally from Santa Cruz, California, Rosemary has been based in Portland, Oregon since 2017.