How Beauty Brands Can Build Intuitive Customer Journeys
At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and…
Read the full articleYou might also wanna read
The Power of a Relational Approach for the Retail & Ecommerce Industry
Every ambitious brand knows that delivering a great customer experience is key to long-term success, and driving more profits. In fact, a su
Klaviyo adds social marketing tool to consumer CRM platform
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channel
Ep. 20- From Data to Decisions: Democratizing AI in Marketing.
In this episode, host Ellie Tehrani sits down with AI and data analytics leader Koyelia Ghosh Roy to unpack the transformative power of AI i
Marketers embrace AI for media buying but remain cautious about brand-building creative
Marketers are embracing AI for efficiency and brainstorming, but are more cautious when it comes to consumer-facing creative and brand voice
digiday.com·1mo agoIndian Homegrown Brands Are Setting New Global Standards - How ESVORA Is Joining India's Conscious Beauty Revolution
PNN New Delhi [India], July 9: For years, the skincare industry was largely driven by aspirational marketing. Beautiful packaging, celebrity
Turning Customer Insights into Action: The Next Frontier for Subscription Giants
Subscription businesses have mastered customer behavior analysis but now face the challenge of scaling actionable insights. This article exp
Comments
Sign in to join the conversation.
No comments yet. Be the first.