Asahi Super Dry Launches First Global Brand Platform 'Seek What Is Unique'
By
Abbey Bamford
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Asahi Super Dry, Japan's best-selling beer, has launched its first global brand platform 'Seek What Is Unique' in partnership with Havas London and other Havas Creative Network agencies. The campaign celebrates the beer's distinctive brewing process and signature Karakuchi taste while building the brand's global presence beyond Japan. The initiative includes a cinematic global campaign and refreshed design system.
Key quotes
· 4 pulledAsahi Super Dry, Japan's best-selling beer, is raising a glass to a new era with the launch of its first global brand platform
The new platform, created by Havas London in collaboration with Havas Creative Network agencies across Asia, Australia, and North America
The campaign champions Asahi Super Dry's distinctive brewing process and its signature crisp, refreshing Karakuchi taste
'Seek What Is Unique' is the new rallying cry for Japan's No.1 beer
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