How extreme heat is reshaping the fashion industry's buying and design strategies
By
Sophie Benson
Summary
The article examines how extreme heatwaves across Europe are disrupting the fashion industry, from Paris Fashion Week shows being rescheduled due to near-104°F temperatures to brands rethinking their product lines and buying strategies. As soaring summer temperatures become the new norm, the industry is adjusting by shifting toward lighter fabrics, breathable designs, and seasonless collections to help customers stay cool. The piece uses the juxtaposition of London Climate Action Week events being cancelled due to extreme heat to underscore the irony and urgency of climate adaptation in fashion.
Source
Twitter / XHow extreme heat is reshaping the fashion industry's buying and design strategiesvogue.comKey quotes
· 3 pulledWhen Paris Fashion Week Men's wrapped on Sunday, it wasn't the high-profile line-up or the latest trends dominating conversation. It was the sweltering heat that forced brands to reschedule shows.
London Climate Action Week took place against a backdrop of a 'risk to life' weather alert, with one event focused on extreme heat being cancelled due to — wait for it — extreme heat.
As blazing summer heat becomes the new norm, the industry is adjusting buys and product to keep customers cool.
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