Apple faces AI pressure at WWDC as Siri overhaul expected to close gap with rivals
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CNA
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Summary
Apple is set to open its WWDC developer conference with a focus on AI, particularly a major Siri overhaul, as it tries to close the gap with rivals like Microsoft and Google who have moved faster to embed advanced "agentic" AI into everyday computing. The article highlights the tension between Apple's need to compete in AI and its longstanding commitment to tight control over software and user data privacy.
Key quotes
· 3 pulledApple on Monday will test its standing in the AI race, with analysts expecting the iPhone maker to open its developer conference with a long-awaited Siri overhaul
Apple has been seeking to close a gap with rivals such as Microsoft and Alphabet's Google, which have moved faster to embed 'agentic' AI — software that can carry out complex tasks — into everyday computing.
The question is how far Apple is willing to go. The company has long kept tight control over its software and user data
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