Artists First Launches Music Division with Veteran Exec Carmen Murray as Founding Advisor
By
Matt Grobar
Summary
Artists First, a management and production company founded by Peter Principato, has launched a new Music Division led by veteran executive and entrepreneur Carmen Murray as Founding Advisor. Murray, alongside partner Michael Michel, will develop the company's music strategy and create opportunities for athletes and actors to engage with the music industry through business ventures, branding, and strategic partnerships.
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Key quotes
· 3 pulledEXCLUSIVE: Artists First, the management and production company founded by Peter Principato, has launched a Music Division led by veteran exec and entrepreneur Carmen Murray.
In her role as Founding Advisor, Murray will help establish and guide the company's music strategy while developing new opportunities across music, sports, branding, intellectual property, and strategic partnerships.
Along with her partner Michael Michel, she will work closely with Artists First's management teams to create meaningful pathways for athletes and actors to engage with the music industry through business
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