How menu placement of no- and low-alcohol drinks could influence consumer alcohol purchasing
By
IAS
Summary
The article examines how No- and Low-alcohol (NoLo) drinks can help reduce alcohol harm, noting their growing popularity and inclusion in the NHS's 10-year plan for England. However, it highlights a gap in evidence on how to effectively encourage consumers to switch from alcoholic to NoLo alternatives, suggesting that simply offering healthier options may not be sufficient. The Behavioural Insights Team's recent study on menu placement of NoLo drinks and its impact on alcohol purchasing is presented as a key contribution to this evidence gap.
Source
bskyHow menu placement of no- and low-alcohol drinks could influence consumer alcohol purchasingias.org.ukKey quotes
· 5 pulledNo-and Low- alcohol (NoLo) drinks have become increasingly popular.
If handled well, this could have the potential to reduce alcohol harm making it easier for consumers to switch from higher alcohol drinks to NoLo alternatives.
The NHS' 10-year plan for England highlights NoLo alternatives as part of its approach to tackling harmful alcohol consumption.
However, there is limited evidence on how to support consumers to switch from alcoholic drinks to NoLos.
Simply introducing a healthier option in the market might not be enough to help people reduce their alcohol intake.
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