Apple Ultra Rumors: Why Apple Is Building a Tier for Risky Hardware

Apple Ultra Rumors: Why Apple Is Building a Tier for Risky Hardware The Apple Ultra rumors have been building for months, but the coverage keeps missing the more interesting story. Whether the foldable iPhone launches as "iPhone Ultra" or "iPhone Fold" is a secondary question. The more consequential argument, supported by the rumor trail across the past several weeks, is that Apple may be constructing a permanent structural tier above Pro one designed to house first-generation hardware that is too manufacturing-constrained, too expensive, and too demand-uncertain to sit inside the core lineup. Gurman himself noted that Apple "may not use the Ultra branding for all of them" (MacRumors reported in March). What matters is what the tier does, not what Apple prints on the box. The reported evidence for it is already substantial. Gurman described at least three super-premium devices expected this year: a foldable iPhone around $2,000, a touchscreen OLED MacBook positioned above the existing

Apple Ultra Rumors: Why Apple Is Building a Tier for Risky Hardware

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