Apple reports $1.4 trillion in App Store billings and sales for 2025, up $100 billion from 2024
By
Sarah Perez
Summary
Apple announced that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, up from $1.3 trillion the previous year. The figure includes all business conducted through apps on the platform, with $149 billion specifically from digital goods sales. The announcement comes ahead of Apple's Worldwide Developers Conference (WWDC) and is meant to highlight the financial opportunities the App Store creates for mobile developers beyond in-app purchase commissions.
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Key quotes
· 3 pulledApple on Thursday offered its annual update on the state of the App Store ecosystem ahead of its Worldwide Developers Conference (WWDC) that begins next week.
The technology giant said that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, a figure up from the $1.3 trillion it announced last year around this time.
The figure, which includes all business taking place through apps on its platform, is meant to represent how the App Store creates financial opportunities for mobile developers that extend beyond sales from in-app purchases.
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