Apple CEO Tim Cook confirms product price increases due to rising chip costs
By
Lance Whitney
Summary
Apple CEO Tim Cook confirmed in a Wall Street Journal interview that the company plans to raise prices on iPhones and other products due to increased costs and reduced supply of memory and storage chips. The price hikes are described as unavoidable, though Apple is attempting to mitigate the impact. This affects consumers looking to purchase new Apple devices.
Source
bskyApple CEO Tim Cook confirms product price increases due to rising chip costszdnet.comKey quotes
· 2 pulledUnfortunately, price increases are unavoidable.
We're doing our best to mitigate the huge increases that are being passed to us.
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