Apple reports App Store ecosystem generated $1.4 trillion in developer billings and sales in 2025
Apple announced that its App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025, driven by growth in physical goods and services (e.g., ride-hailing, food delivery, retail), in-app advertising, and digital goods. The report, produced by Analysis Group, highlights that over 95% of billings and sales came from third-party developers and businesses outside Apple's commission structure. Key growth areas include travel bookings, ride-hailing, food delivery, and retail shopping apps. The App Store now supports 36 million registered developers across 175 countries, with significant growth in small developers and emerging markets like Brazil, India, and Saudi Arabia.
Key quotes
The App Store ecosystem continues to be an engine of global commerce, providing developers and businesses of all sizes with a platform to innovate, grow, and reach customers around the world.
Over 95% of the total billings and sales attributed to the App Store ecosystem in 2025 accrued entirely to third-party developers and businesses of all sizes, with no commission paid to Apple.
The App Store ecosystem has become a vital engine of global commerce, supporting 36 million registered developers across 175 countries.
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