APOC Store Transforms London Boutique into Rotating Gallery for Independent Designers
By
Jane Englefield
Fresh out the oven, still warm. Top of the tray.
Summary
APOC Store, a London-based design retailer, has transformed its boutique into a rotating gallery space to support emerging independent designers during challenging industry conditions. The store functions as a curated marketplace for fashion and furniture by young creatives, now featuring a flexible exhibition format that allows designers to showcase their work in a gallery-like setting. This innovative approach aims to provide visibility and support for independent designers while creating a dynamic retail experience that blends commerce with artistic presentation.
Key quotes
· 3 pulledAPOC Store has reconfigured its London boutique so it doubles as an informal gallery where emerging creatives can showcase their work amid 'incredibly challenging' industry conditions
APOC Store is a 'curated marketplace' that stocks fashion and furniture by young, independent designers
The store functions as a flexible exhibition space allowing designers to showcase their work in a gallery-like setting
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