Pew study finds Google's AI Overviews reduce publisher link clicks
By
Cecily Mauran
Summary
A Pew Research Center study found that Google's AI Overviews, which display AI-generated summaries at the top of search results, significantly reduce outbound clicks to publisher websites. The study tracked browsing activity from 900 U.S. adults and found that the presence of these AI summaries impacts publisher traffic, despite Google's continued denial of this effect. The research was first published in May and republished recently.
Source
bskyPew study finds Google's AI Overviews reduce publisher link clicksmashable.comKey quotes
· 3 pulledMore research has been published about AI Overviews' effect on declining publisher traffic, although Google continues to deny it.
A study from the Pew Research Center found that the appearance of Google's AI-generated summaries at the top of the search page significantly impacted outbound clicks to other websites.
A group of 900 U.S. adults participating in the study agreed to share their browsing activity.
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