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Japanese critic warns anime's commoditization could render the medium meaningless

By

Akira Sada

1d ago· 4 min readenInsight

Summary

Animation critic Ryota Fujitsu argues that anime's transformation from niche art form to global commodity could mark "the end of anime." Over the past 20 years, anime has become a global phenomenon, but increased popularity has led to commoditization where works appear increasingly similar due to market pressure and overabundance. Fujitsu suggests that any anime can be treated as a commodity, and this evolutionary path raises questions about whether the medium itself still matters when it becomes fully commodified.

Source

bskyJapanese critic warns anime's commoditization could render the medium meaninglessautomaton-media.com

Key quotes

· 3 pulled
Animation critic Ryota Fujitsu wrote about the medium's rapid transformation from niche media to commodity
What was once considered a nerdy art form has now pretty much become a global phenomenon
With an increase in popularity comes the inevitable commoditization of the media, where works now appear more similar to each other due to market pressure and overabundance
Snippet from the RSS feed
A famous Japanese critic discusses whether the evolutionary path of anime ends with its full transformation into a commodity.

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