Angad Bhatia, Ayush Guha, Sean Hyams launch Bureau Media Ventures
From the article
New Delhi: Angad Bhatia, Ayush Guha and Sean Hyams have launched Bureau Media Ventures, a creator-focused venture studio and fund that aims to help digital creators build enduring media and consumer-facing businesses. The company, also referred to as The Bureau, said it will partner with creators in India to help them move from individual content-led channels to structured media franchises with ownership, IP and business models. The launch comes at a time when India’s creator economy is expanding, but most creator-led businesses remain dependent on platform algorithms, branded content deals and short-term campaign revenue. Bureau Media Ventures is positioning itself around the idea that creators need infrastructure, not just monetisation support. The company said its model will focus on turning audiences into institutions and creators into founders. Angad Bhatia, Founder and CEO, Bureau Media Ventures, said, “India has produced creators the world watches. What we haven’t built yet are the institutions behind them, the IP, the ownership, and the infrastructure that lets a creator’s work outlast any single platform or trend. This isn’t a talent gap. It’s an infrastructure gap. We’re here to close it.” Bhatia is joined by co-founders Ayush Guha and Sean Hyams. According to the company, the founding team has worked within India’s creator and digital media ecosystem for more than a decade. Bhatia is a serial entrepreneur who has built and scaled digital media, creator and D2C brands in India. Guha has worked on creator economy infrastructure and creator-led growth, while Hyams will focus on audience and fandom-building. Ayush Guha, Co-Founder, Bureau Media Ventures, said, “India’s creators are rented, not built. This market pays for their attention one campaign at a time, and most of that value disappears the moment the campaign ends. The Bureau is built to compound it instead.” “We’ve spent a decade building the infrastructure behind India’s creator economy. Now we’re using it to turn an audience into an enterprise the creator actually owns, one that keeps earning long after the billing stops. The rest of this market sells reach. We build the balance sheet under it,” Guha added. Sean Hyams, Co-Founder, Bureau Media Ventures, said creators are often told that their relevance has a short window. “We don’t believe that. An audience isn’t a moment, it’s an asset, and when you build the fandom instead of just renting the attention, it keeps compounding long after the algorithm moves on,” he said. Hyams said the company will work with creators across India to build businesses around long-term audience value rather than temporary attention. The Bureau’s first creative campus has opened in Gurgaon. The facility includes production studios, collaboration hubs, editorial bays and member rooms. The company said the campus has been designed as a space where creators can co-create, connect, learn and grow as founders of creative businesses. Campuses in Mumbai and Bengaluru are also under development.
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