Amazon Prime Day spending hits $8.3B on day one as shoppers shift to staples and household goods
By
Faizan Farooque
Summary
Amazon's Prime Day 2026 saw U.S. online spending reach $8.3 billion on its first day, a 5.3% year-over-year increase, making it the biggest e-commerce day of the year so far. However, the key trend is a shift in consumer behavior: shoppers are increasingly buying staples, food, and household items rather than discretionary big-ticket electronics. This signals cautious consumer sentiment amid economic uncertainty, with implications for major retailers like Amazon, Walmart, and Target.
Source
bskyAmazon Prime Day spending hits $8.3B on day one as shoppers shift to staples and household goodsbit.lyKey quotes
· 3 pulledU.S. online spending on the first day of Amazon's four-day Prime Day event jumped 5.3% to $8.3 billion across merchants from a year ago, Adobe Analytics said.
That made June 23 the biggest e-commerce day of 2026 to date, with spending tracking above Adobe's estimates.
This year's Prime Day is moving toward staples, food, and household items.
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