Amazon Prime Day spending reaches $26 billion, up 9.3% from last year
Amazon Prime Day 2024 saw shoppers spend over $26 billion during the four-day event from June 23-26, representing a 9.3% year-over-year surge. Retail analysts attribute the increase to inflation and consumers being more prudent, seeking longer-lasting purchases. Electronics and toys were among the popular categories.
Key quotes
Consumers looking to save extra money for deals on electronics, appliances and daily household needs through Amazon Prime Day spent over $26 billion during the four-day annual sales event.
Shoppers stocked up on deals between June 23 and June 26 as the multibillion-dollar spending frenzy represented a 9.3% year-over-year surge
Retail analysts' credit to inflation combined with buyers being prudent when purchasing items that will last longer.
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